2013

Singing Machine:
"Make us proud of our product."

Singing Machine brought karaoke to North America some 30 years ago. To this date, they are a household name in Karaoke. When Gary and Bernardo turned to Pearl, they were facing new types of competition: gaming consoles and mobile apps / accessories. On traditional Karaoke devices made by Singing Machine, getting to the media was painfully difficult: CDs and MP3s via storage drives were the industry norm. Making matters worse, karaoke had earned the moniker of a geeky, toyish product, and was often purchased for an event, then returned to store. It was time to seriously rethink.

The Solution: Singing Machine Home

Beautiful Sound by Day, Singing Machine by Night

Part of Everyday

Karaoke machines are typically dragged out of the closet, played with, then returned to the closet. Why? Well, we use them for parties and games, and let's be honest: they are not something we want to show off. We wanted Home to be more integral to life, so we engineered great sound and made a beautiful wireless speaker so you'd use it every day, and be proud to display it.

On Demand

When we want to sing, we don't want to fuss with set up. Singing Machine Home is already connected to the TV by HDMI, and to internet by Wi-fi. We stream and play a library of karaoke music to Home, and you browse and play via the TV. To make things even easier, your friends can access Singing Machine Play online and make a Play Queue ahead of the party, which live updates on your Singing Machine Home. Instant Party.

No Boomerangs

People sometimes purchase home karaoke for a party, then return it the next day. The "free rental" isn't great for business. So, we thought: let's give people a desire to keep the device. It fits gorgeously into any room, you want to use it daily, and makes party starting a breeze. After the party, it quickly reverts back to it's every day form: beautiful, wireless speaker.

  • Team
  • Strategy and Creative Direction
  • Mladen Barbaric
  • Minkyu Choi
  • Industrial Design
  • Minkyu Choi
  • Kisae Kim
  • Minsung Bae
  • Mechanical Engineering
  • Sungmoon Kim
  • Kihyun Kim
  • Showme Chen
  • Bong Eun Kim
  • Hardware, Software Architecture
  • Justin Lee
  • JP Park
  • Edgar Moon
  • Art Direction
  • Denis Olenik
  • Graphic Design
  • Denis Olenik
  • Olga Pechanko
  • CGI
  • Den Brooks
  • User Interface
  • Vladimir Chernov
  • Photography
  • Peter Krasilnikoff
  • Project Management
  • Andy Tang

Singing Machine Mic-Remote

Wireless remote and microphone. Controls the app or allows you to sing. Singing Machine Home supports up to two microphones.

Singing Machine Play

On demand, 8000+ karaoke song library browsed using the Singing Machine Mic-Remote and the TV. Daily, monthly and annual subscriptions satisfy all singing appetites.

Singing Machine Home

Wireless speaker and system that hosts the Singing Machine Play application. It's connected to media server via Wi-fi and outputs to the TV via HDMI.

Bluetooth Speaker

Wirelessly stream your favourite tunes from your phone, tablet or computer.

Mic-Remote

It connects to Singing Machine Home via a proprietary wireless protocol, streaming voice and delivering commands. It uses 4 AA batteries and sits gorgeously on any surface.

Microphone

Ultra modern, yet reminiscent of old school microphones, Mic-Remote is held in front of your mouth. It's unmistakably Singing Machine.

Volume up and down

The volume buttons are hidden above and below the track pad. Why? We wanted the simplest, easiest interface possible.

Optical Trackpad

Mic-Remote uses an optical sensor to quickly browse through on-screen selections. Click to confirm.

Indicator

Light lets you know the status of microphone

Connectivity

On the back of Home you'll find only HDMI and power. Why? Who wants more wires? Connect the Home to your TV to control and view the Singing Machine Play interface, then power the device. Everything else is wireless.

Audio

Home features a soulful stereo sound, crafted to fill any room. A powerful base driver and two mid to high range drivers are hidden under the smooth round shape of the cloth. Low notes port is hidden discretely in the back.

Singing Machine Home

The hub of the system, Home is both a crafted audio system and a computing hub that runs Android based Singing Machine Play software. Home uses Wi-fi, Bluetooth and a proprietary 2.4 Gz protocol for the Mic-Remote.